Email marketing is something that every law firm should have in place. It is now more affordable than ever to market to a list of existing clients, as well as prospects. And it has become a very affordable marketing channel. I am always surprised by how many law firms do not have active, ongoing email marketing in place. It is
Knowing the very best way to find legal leads is important to keep your law practice growing and thriving. You might have a strong caseload today, but that can change if something in the market changes. The very best way to mitigate this risk is to diversify the way in which you find legal leads. Diversity in your lead sources
Having the right lead source is key to success with online leads. Many lead sources capture name, email, and phone number from the Facebook interface in what’s called a lead generation campaign. This is the lowest quality of leads in the business. And if you’ve been receiving these type of leads unknowingly, then you likely think that Facebook leads are
What is lead quality, and why is it important? If you operate a growing law firm, this is a question that you should be concerned about. As nothing can eat up your time (and your team’s) like receiving and chasing down low-quality leads! And you might have a strong lead flow right now with enough case load for you and
The role of social media is becoming more and more important each and every year. There are many reasons for this, but our discussion today is related to your website. It’s always surprising to us how many established law firms underestimate the role of social media in a law firm. The proof of this is how many websites do not
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