Email marketing is something that every law firm should have in place. It is now more affordable than ever to market to a list of existing clients, as well as prospects.
And it has become a very affordable marketing channel. I am always surprised by how many law firms do not have active, ongoing email marketing in place. It is still a relatively low percentage of firms that use this powerful tool.
Reasons to Do Email Marketing for Your Law Firm
There are many reasons to do email marketing. First, it’s a great way to keep your brand and your name in front of clients and prospective clients. It keeps you top of mind once or twice a month, which can lead to big things.
Secondly, it’s a direct marketing channel for times when your caseload might slightly fall off. So it’s good business practice to have that channel in your back pocket for times when your activity might change.
That’s because if you don’t have it in place, and you suddenly want to implement, there is a ramp up period. You can’t make it all happen in the course of a month. It takes time to build a quality list.
And it makes sense to have the ramp up period completed so that it’s there when you need it. It’s kind of like a small insurance policy hedging against slower revenue months. And there are many ways it can be used if you think outside of the box.
Many Ways to Use Email Marketing
Lastly, it can be used as a great educational tool to build trust and credibility for your firm. The articles that you email do not always have to be sales letters.
So if you are in the SSD space, there are many related topics that you can email to help your clients and prospects. For example, although SSD is directly related to disability, an article on how to improve your Social Security payout when you reach retirement age would be very helpful.
Or a post linked to your website about ways to avoid certain disabilities could also be helpful. And it builds the traffic and power of your website as well in that example.
And there is great power in an ever-growing list of prospects in your target market. If you provide helpful and quality content then it becomes a powerful marketing tool that can be shared and discussed.
Building Your Firm’s Authority
And possibly most important, you slowly build the authority of your brand and your firm. This is something every law firm should strive to do no matter their size and focus today. It’s all about building for tomorrow with an email list. So even if you’re a lone ranger starting your own firm, the time to start email marketing is today.
If you intend your firm to have longevity and be passed along for generations, having a strong email list and following is an invaluable tool serving this aim. It’s simply a must-have.
Contact Us to Get Started
At LegalLeads Digital, we have proprietary email marketing software that we provide for our legal clients as part of our service. And more importantly, we have years of experience in how to implement smart email marketing.
We can perform a one-time blast, or monthly or quarterly newsletters to help law firms stay connected to your clients. It’s a great tool to connect with your existing client base, as well as finding new prospects to serve and help in the future.
Contact us today to learn more about the power of email marketing for law firms.