Every law firm wants to grow its client base and grow its business. But the competition is tough, and it can be challenging to stand out from the crowd. Even if you have the best service, lawyers and rates, if potential clients don’t know about you, they will go elsewhere.
So how do lawyers get new clients? Keep reading to find out.
Through Google and Facebook Ads
Both Google and Facebook offer advertising platforms that allow you to target potential clients with laser precision. The platforms have a vast user base and provide detailed targeting options, making them ideal for reaching potential clients.
Google has an estimated 8.5 billion searches every day, while Facebook is the largest social media site in the world with 2.5 billion monthly active users. That’s a lot of potential clients that you could be reaching with your ads.
While traditional TV and radio still reach many people, they are ineffective in targeting potential customers. On the other hand, Google and Facebook allow you to target your ads to people specifically searching for a lawyer, making it much more likely that they will use your services. For example, you can target people based on their interests, demographics, and location.
Google and Facebook provide tools that allow you to customize your ads, so you can control how much you spend and who sees your ad. In fact, you choose to pay only when someone clicks on your ad on google, so there is no risk in terms of wasted spending.
Additionally, you get to track your ad campaign’s performance to see how many people are clicking on your ad and visiting your website. Advertising is not just broadcasting a message to the world and hoping that someone will see it. It’s about targeting the right people with the right message at the right time. And Google allows you to do just that.
Build a Strong Website
Your website provides the first contact point between you and potential clients. While you can put ads on Facebook and Google quickly and probably get a few clients, it’s not enough to build trust and credibility. A website is handy since it is a digital shop front for your business.
However, it’s not just about setting up a few pages and including your contact information. The design of the website needs to have potential clients in mind. It should be user-friendly, factional, and easy to navigate with clear calls to action that encourage customers to get in touch with you.
Creating such as high-performance website requires things like:
- Quality content,
- Effective design,
- Fast loading speed, and
- Mobile-friendliness.
You should also optimize your website for search engines. That means that when potential clients search for terms related to your services, your website will likely appear in the results. While this takes time and effort, it’s well worth it in the long run as it will help you attract more visitors organically.
But how do you optimize your website? The answer is organic SEO. It is the process of making a website more visible on search engine results pages through techniques like keyword research, link building, and content marketing.
Organic growth is free and makes your law firm’s website rank high in search engines like Google without paying for ads. It is achieved by optimizing your website to appear as the top result for relevant searches.
The benefits of organic growth are that it is sustainable in the long term and can provide a consistent stream of new clients. Additionally, it can be cost-effective as you don’t have to pay for ads. The main disadvantage of organic growth is that it takes time to achieve results.
You must continually work on your website and content to maintain your ranking. Once you stop, your competitors will quickly overtake you. Organic growth is a long-term strategy, but it can be very effective in growing your law firm.
One way to go about it is through blogging. Creating quality blog content is a great way to show potential clients that you are an expert in your field. When you write informative and interesting articles, potential clients will see you as a trusted resource and use your services.
Blogging can help improve your website’s organic ranking in search engines. That’s because when you include keywords related to your services in your blog articles, your website is more likely to come up in the results when potential clients search for those terms.
Blogs are an excellent way to attract potential clients to your website and show them that you are an expert in your field. However, it is crucial to ensure that your blog articles are well-written and informative to make a good impression.
Social Media Post
In addition to paid ads, organic posts are another way to reach potential clients on social media. Posting content on your firm’s social media accounts is a great way to build trust and credibility with potential clients.
When you post interesting and informative content, your firm’s page gains followers. These people are interested in what your post speaks of and are more likely to use your services. For example, you can answer questions about legal issues that people are facing or advise on what to do in specific situations. It is a great way to show potential clients that you are knowledgeable and trustworthy, making them likely to use your services when they need a lawyer.
Apart from creating posts on your socials, ensure they link back to your website so potential clients can find out more about you and your law firm. Such funnelling tactics help increase website traffic and potential clients.
While you may be an expert in legal matters, you must also market your firm to attract new clients. That’s where Legal Leads Digital comes in.
We are a legal digital marketing agency helping law firms grow their businesses. We can help your firm create a strong online presence through various techniques such as SEO. For more information, contact us today!
Click to read about MVA leads.
