Lead delivery to our clients is one of the most important pieces to this puzzle. How quickly and how efficiently leads are delivered has a substantial impact on the ultimate outcome with that prospect.
So at LegalLeads Digital, we place a premium on being the best in the business at delivering leads to our partner firms. We go the extra mile to educate our clients on not only the best way to receive leads, but every step of the process in nurturing each lead to maximize conversion opportunity. And sometimes our clients will imply with a question, “Is every little detail really that important?” No. It’s likely more important.
Importance of Lead Delivery
The Harvard Business Review did a thorough and detailed study on the shelf life of online sales leads. Not surprisingly, lead conversion is a game of minutes, not hours. If you don’t make contact within one hour of a lead inquiry, then you might as well “phone it in” on that prospect. It’s not happening.
“These results are especially shocking given how quickly online leads go cold—a phenomenon we explored in a separate study, which involved 1.25 million sales leads received by 29 B2C and 13 B2B companies in the U.S. Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
– Harvard Business Review
According to their study, more than 60% of companies took more than an hour to respond to leads. A majority of firms do not have the processes and tools in place to quickly tackle new leads, and with each passing minute, the likelihood of conversion drops exponentially.
So quick follow-up is the cornerstone of a successful online leads strategy, and the process all starts with lead delivery. If it takes your team 90 minutes to get your hands on a new lead, then you’ve already lost. So that’s why making sure your lead delivery options are seamless and immediate.
Lead Delivery Options
Google Drive Integration
At LegalLeads Digital, we can send leads to our clients in a number of different ways. Our lead delivery integrations are among the most sophisticated in the market.
We can also deliver leads using a combination of the methods above. Most experienced and advanced firms with sales teams prefer CRM integration. However, we realize that not every firm is quite there yet.
So we’ll meet you where you are, and come up with a custom solution that best fits your firm. And as you grow and improve processes, we’ll provide the next rung on the ladder to continue optimizing the process so you get better and better.
Connect With Us for a Quick Call
Wanna see if we’re a mutually good fit? Contact us and let’s have a 10 minute call to see if LegalLeads Digital can grow your firm over the next three months.