Pay per lead advertising for lawyers is the most effective way to grow your firm in 2022. So if you’re a law firm in growth mode, or getting things off the ground in a new firm, then you should consider pay per lead advertising.
And it really should be priority numeral uno. Protecting that incoming lead flow is vital to “future proof” your practice.
One of the best ways to do this is through pay per lead advertising. This marketing practice ensures high-quality and efficient results, or you’ll naturally stop paying if the leads aren’t converting.
Join us as we explore pay per Lead advertising, its benefits, and how it works.
How Does It Work?
Pay per lead advertising is based solely on performance. The opposite of pay per lead is a retainer agreement model. Retainer agreements are more entangling, and many times don’t produce the intended results.
Pay per lead is all about results. You pay for a set number of leads, and then work on converting those leads into paying clients.
Whereas with retainer agreements, you pay a flat monthly fee and there’s not even a guarantee of any leads at all. It’s an antiquated model that is more set up for building out and improving your website. But not necessarily generating leads.
Different Types of Retainer Agreements
And just to clarify, there are different types of retainer agreements.
A retainer agreement that it’s in place to build out and improve your website is a worthwhile investment. So if a marketing company is charging you $800.00 monthly to build the authority of your website and add content, that is a wise investment.
However, if the retainer agreement is just for running paid ads, then that can be very unfruitful. It’s much better to pay per lead, where you are only paying monthly for vetted and qualified leads, and not a management fee for running paid ads.
Ways of Generating Legal Leads
There are many ways to generate leads, including:
- Cold calling
- Referrals
- Cold emailing
- Remarketing to past clients
- Through social media
However, one of the most effective ways to generate quality leads that convert is by partnering with an experienced pay per lead company that solely focuses on legal leads.
If you are hiring a marketing company that is a jack of all trades, they likely will not have the narrow expertise with legal leads. It is just too competitive a space to be fishing in multiple ponds and expect results
Benefits of Pay per Lead Advertising
1. You Only Pay after seeing the Results
The best part of Pay per Lead advertising is you only pay for qualified, vetted leads. Unlike retainer contracts where you pay a fixed amount every month whether or not any leads are generated, with pay per lead you are paying for qualified leads. If you’re dealing with a top level company like LegalLeads Digital, then you won’t pay for hoax leads, duplicate leads, and the like.
2. Pay per Lead Advertising Ensures high-quality leads
Companies that use PPL stand a much better chance of getting high-quality leads that convert into clients. Again, using the right lead source with a proven record is the best chance of converting leads into clients.
And this conversion rate is where the proverbial rubber meets the road. It is the only and final arbiter of quality leads. And this assumes that high-quality follow up is in place and that this process is fully optimized.
3. Companies Get Access to Demographics
Apart from guaranteeing qualified and vetted leads, pay per lead advertising also gives firms valuable information about client demographics.
When the advertising platform is deeply understood, you can get very targeted with the type of lead you are after.
How Do We Improve the Quality of Our Leads?
Below are some of the tools we implement in our pay per advertising for lawyers:
Lead Delivery
We ensure that our clients’ leads are delivered efficiently and on time to provide the best outcome. Not only are we the best at lead delivery, but we also pay close attention to detail to ensure our clients understand the process.
And every firm is different, so we have multiple methods for lead delivery: email, SMS, CRM, google sheets, and more.
Lead Nurturing
Our lead nurturing process ensures leads have the very best chance to convert into clients. It’s a dynamic process that constantly runs to ensure communication is ongoing, and your firm is there when the client is ready. We do this through automated follow-up:
- SMS
- Emails
- Newsletters
- And more
CRM Integration
CRM Integration is the best way to stay on top of your lead flow. New leads enter your CRM, and your team is notified in real time to start the sales process. It also has other features such as database management to keep track of client information.
5-Point Quality Checklist
The 5-Point Quality checklist is a must have for any law firm that is serious about your digital presence. And if you plan on staying in your practice for more than a few years, then you should be very serious about your digital profile.
The quality checklist consists of Search Engine Optimization (SEO) techniques, as well as social strategies, designed to give you better reach and higher rankings during internet search.
Some of the highlights in the 5-Point Quality Checklist include:
- Navigation – your site should be easy to maneuver. Also, make sure all the navigational features work.
- Social Media Integration – link your website to your social media accounts for easier accessibility.
- Internal and Backlinks – these links increase your site’s credibility, as well as all-important authority.
- High-Quality Content such as images and videos should be meaningful and add value to the prospective client. For example, the pictures should showcase your services or products.
Take Away
Pay per lead advertising for lawyers is an effective and systematic to grow your practice. It has many benefits over retainer agreements, and you’re essentially only paying for results. And by results, you only pay for qualified and vetted leads. You then have to do your part to convert those warm leads into clients.
It’s an efficient and affordable way to generate leads, unlike fixed fee services where clients pay even if you don’t get value for their money.
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