Are you struggling to find better personal injury leads cost? Or wondering what that lead cost is in today’s market?
It is challenging for most personal injury firms to get quality leads for solid returns. However, it is vital to have an an inflow of regular leads from a professional provider to maintain and grow your practice.
There are many companies providing legal leads to lawyers and attorneys handling personal injury claims.
Here is the cost range today:
- $200 to $400 for exclusive leads
- $75 to $150 for non-exclusive leads
Although there is a sizable difference in lead companies, the highest-priced provider does not always generate the highest quality personal injury leads. And many times, the reverse is true. As companies grow and take on more firms, their lead quality suffers as a result.
Below are more insights about the average costs, lead types, and screening methods of personal injury leads.
Types of Personal Injury
Traffic accidents, dog bites, slip and falls are high in the US. However, car accident leads are popular because of their straightforward legal formalities, unlike other injuries which can get very complicated in terms of liability.
Apart from the above accidents, there are other personal injury leads like:
- Slip and fall
- Workplace injury
- Boating accidents
- Wrongful death
- Bike accidents
- Truck accidents
- Uber accidents
- Medical malpractice
Costs for the injured client may vary, depending on the seriousness and nature of the injury. In addition, the type of medical care required plays a part, depending on whether the damage is permanent or temporary.
The victim may need time off work, resulting in reduced earnings. Notably, the quality of the lead, as well as the severity of the case, determines the return you can potentially receive.
How Much Do Personal Injury Leads Cost?
The following two common types of leads may bring justice and closure to your client’s difficulty:
1. Non-Exclusive Leads
These are leads sold to more than one attorney in an area through competition or rotation. Hence, there is no preference for exclusivity.
The shared lead model is not ideal, but if you’re super confident in your follow up and and conversion ability, this might be an option.
One significant advantage is the low cost per lead, between $75 and $150. But the obvious downside is the competition chasing this non-exclusive lead. In most cases, this is not the way to go. It’s just not worth reduced cost of the lead, and it’s a race to the bottom.
2. Exclusive Leads
These exclusive leads are instant and sent through SMS, Google sheet, CRM, or email. One outstanding feature about them is handling the lead by one law firm.
Although it’s a more expensive lead, it’s well worth the additional cost and then some. The lead is a warm, qualified, and vetted lead, so all you have to do is close the deal. And it certainly helps to move this lead into your follow-up ecosystem. So if they’re not ready today, you’ll stay in front of them until they are.
So, before worrying about the cost, it is essential to discover the process to screen for quality leads. Below is an example of how a prospective lead from LegalLeads Digital can qualify to become a valid lead that flows to your CRM or inbox.
Accident Lead Qualification
The following are relevant lead-screening criteria, depending on the state. We run all prospects through a vetting process in order to separate those prospects who are not serious leads:
- MUST not have hired an attorney prior
- MUST provide a working phone number and email – hoax numbers and emails won’t cut it
- MUST have suffered personal injury
- The incident MUST be within the claim state
- The victim MUST not be at fault
Summing Up Personal Injury Leads Cost
Most injured persons deal with high medical expenses when an accident occurs. Helping these victims achieve their personal justice is a high honor that should be handled with the utmost care and priority.